TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated Marketing Communication in Advertising and Promotion
SN  - 978-0-324--66531-4
U1  - 658.8 
PY  - 2007///
CY  - Estados Unidos de América
PB  - South-Western, CENGAGE Learning
KW  - Comunicación
KW  - Marketing
KW  - Mercado
KW  - Estrategías
ER  -