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Investigación de mercados / David A. Aaker y George S. Day. by Aaker, David A | Day, George S. Material type:  Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : McGraw-Hill, 1989Availability: Items available for loan: Call number: 658.83 A3y (4).
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2.
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Investigación de mercados : textos y casos / Harper W. Boyd. by Boyd, Harper W. Edition: 2Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : Limusa., 1986Availability: Items available for loan: Call number: 658.83 B6y (1).
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3.
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Investigación y análisis de mercado / Donald R. Lehmann. by Lehmann, Donald R. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : CECSA., 1993Availability: Items available for loan: Call number: 658.83 L4y 1989 (2).
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4.
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5.
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Investigación de mercados / William G. Zikmund. by Zikmund, William G. Edition: 6Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : Prentice-Hall., 1998Availability: Items available for loan: Call number: 658.83 Z5y 1997 (1).
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6.
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7.
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Investigación de mercados / por Gilbert A. Churchill Jr. by Churchill Jr., Gilbert A. Edition: 4Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Thomson, 2003Availability: Items available for loan: Call number: 658.83 C48 2003 (2).
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8.
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Investigación de mercados : textos y casos / Harper W. Boyd. by Boyd, Harper W | Westfall, Ralph. Edition: 5Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : Limusa., 1995Availability: Items available for loan: Call number: 658.83 658.83 B6y 1995 (1).
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