| 000 | 00664nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | DICEA-13156 | ||
| 007 | ta | ||
| 008 | 200905t ||||gr|||| 00| 0 d | ||
| 020 | _a978-0-324--66531-4 | ||
| 041 | 0 | _aeng | |
| 043 | _axxu | ||
| 082 | 0 | 4 |
_a658.8 _bS45 |
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aIntegrated Marketing Communication in Advertising and Promotion / _cpor Terence A Shimp |
| 250 | _a8 | ||
| 264 | 3 | 1 |
_aEstados Unidos de América : _bSouth-Western, CENGAGE Learning, _c2007 |
| 300 |
_a668 páginas : _bilustraciones, cuadros |
||
| 650 | 1 | 4 | _aComunicación |
| 650 | 1 | 4 | _aMarketing |
| 650 | 1 | 4 |
_aMercado _xEstrategías |
| 942 |
_2ddc _cL _n0 |
||
| 999 |
_c13156 _d13156 |
||