Biblioteca "Dr. Ángel Martínez Garza" catalog

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Zikmund, Willian

Mercadotecnia / Willian Zikmund, y Michael D´ Amico. - 896 páginas : ilustraciones

ISBN: 970-17-0050-3

Subjects--Topical Terms:
Marketing
Mercadotecnia--Administración
Mercadotecnia--Investigación
Publicidad
Ventas

Dewey Class. No.: 658.8 / Z5y

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