Mercadotecnia / Willian Zikmund, y Michael D´ Amico.
Material type: TextLanguage: Spanish Publisher: México, D.F. : CECSA., 1993Description: 896 páginas : ilustracionesISBN: 970-17-0050-3Subject(s): Marketing | Mercadotecnia -- Administración | Mercadotecnia -- Investigación | Publicidad | VentasDDC classification: 658.8Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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División de Ciencias Económico Administrativas Dr. Ángel Martínez Garza | Colección General | 658.8 Z5y (Browse shelf (Opens below)) | C.1 | Available | 009954 |
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