|
|
1.
|
|
|
|
|
2.
|
|
|
|
|
3.
|
|
|
|
|
4.
|
|
|
|
|
5.
|
|
|
|
|
6.
|
|
Mercadotecnia / Philip Kotler y Gary Armstrorg. by Kotler, Philip | Armstrong, Gary. Edition: 6Material type:  Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : Prentice-Hall, Hispanoamericana, 1996Availability: Items available for loan: Call number: 658.8 K6y 1994 (1).
|
|
|
7.
|
|
Marketing / Charles W. Lamb, Joseph F. Hair Jr. y Carl McDaniel. by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl. Edition: 4Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : International Thomson Editores., 1998Availability: Items available for loan: Call number: 658.8 L35y 1998 (4).
|
|
|
8.
|
|
|
|
|
9.
|
|
Mercadotecnia / Salvador Mercado H. by Mercado H., Salvador. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : Limusa., 1991Availability: Items available for loan: Call number: 658.8 M4 (1).
|
|
|
10.
|
|
|
|
|
11.
|
|
|
|
|
12.
|
|
Mercadotecnia / Willian Zikmund, y Michael D´ Amico. by Zikmund, Willian | D´Amico, Michael. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : CECSA., 1993Availability: Items available for loan: Call number: 658.8 Z5y (1).
|
|
|
13.
|
|
Investigaciones de mercadeo / Paul E. Green y Donald S. Tull. by Green, Paul E | Tull, Donald S. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Prentice Hall., 1981Availability: Items available for loan: Call number: 658.83 G7y (1).
|
|
|
14.
|
|
|
|
|
15.
|
|
Comportamiento del consumidor / Leon G. Schiffman y Leslie Lazar Kanuk. by Schiffman, Leon G | Kanuk, Leslie Lazar. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México, D.F. : Prentice-Hall Hispanoamericana., 1997Availability: Items available for loan: Call number: 658.834 S2Y 1994 (2).
|
|
|
16.
|
|
|
|
|
17.
|
|
|
|
|
18.
|
|
Mercados de futuros : Compodities y coberturas by Simon Amor, Jesús María. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: Madrid, España : Editorial Agrícola Española, 1993Availability: Items available for loan: Call number: 332.6328 S5 (8).
|
|
|
19.
|
|
|
|
|
20.
|
|
Mercadotecnia / Laura Fischer de la Vega. by Fischer de la Vega, Laura. Edition: 2 ed.Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : McGraw-Hill, 1998Availability: Items available for loan: Call number: 658.8 F5 (2).
|
|
|
21.
|
|
|
|
|
22.
|
|
|
|
|
23.
|
|
Fundamentos de mercadotecnia / por Philip Kotler, Gary Armstrong by Kotler, Philip. Edition: 2 ed.Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, 1991Availability: Items available for loan: Call number: 658.8 K65y 1990 (6).
|
|
|
24.
|
|
Marketing estratégico / por Jean-Jacques Lambin by Lambin, Jean-Jacques. Edition: 3Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Mc Graw-Hill, 1995Availability: Items available for loan: Call number: 658.8 L3y 1995 (1).
|
|
|
25.
|
|
Principios de mercadotecnia en internet / por Ward Hanson by Hanson, Ward. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : International thomson editores, 2001Availability: Items available for loan: Call number: 658.8 H3y (1).
|
|
|
26.
|
|
Inversiones / por Robert W. Kolb by Kolb, Robert W. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Limusa, 1993Availability: Items available for loan: Call number: 332.6 K6y (1).
|
|
|
27.
|
|
Fundamentos de mercadotécnia / por Philip Kotler by Kotler, Philip. Edition: 4Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Prentice Hall Hispanoamercana, 1991Availability: Items available for loan: Call number: 658.8 K65y 1997 (2).
|
|
|
28.
|
|
Administarción en mercadotécnia / por Davis Kenneth R. by Kenneth R., Davis. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Limusa, 1993Availability: Items available for loan: Call number: 658.8 D38a (3).
|
|
|
29.
|
|
Elementos de la mercadotecnía / por Alfonso Aguilar Alvarez de Alba by Aguilar Alvarez de Alba, Alfonso. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Compañia Editorial Continental, 1977Availability: Items available for loan: Call number: 658.8 A5 (1).
|
|
|
30.
|
|
|
|
|
31.
|
|
|
|
|
32.
|
|
|
|
|
33.
|
|
Mercadotecnia / Claudio Maubert Viveros by Maubert Viveros, Claudio. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Trillas, 2001Availability: Items available for loan: Call number: 658.8 M38 (1).
|
|
|
34.
|
|
De la mercadotecnia a las ventas / Sergio L. Ibarra González by Ibarra González, Sergio L. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Gasca SICCO, 2000Availability: Items available for loan: Call number: 658.8 I 2 (1). Checked out (1).
|
|
|
35.
|
|
|
|
|
36.
|
|
Curso de marketing / Cinzia Ameri Molzer by Ameri Molzer, Cinzia. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: Barcelona : De Vecchi, S.A., 1996Availability: Items available for loan: Call number: 658.8 A54 (1).
|
|
|
37.
|
|
|
|
|
38.
|
|
|
|
|
39.
|
|
|
|
|
40.
|
|
|
|
|
41.
|
|
Mercadotecnia / Philip Kotler by Kotler, Philip. Edition: 3Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Call number: 658.8 K67y (2). Checked out (1).
|
|
|
42.
|
|
|
|
|
43.
|
|
|
|
|
44.
|
|
El juego : una ética para el mercado / por Jesús de Garay by Garay, Jesús de. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: Madrid : Díaz de Santos, S. A., 1994Availability: Items available for loan: Call number: 658.8 G3 (1).
|
|
|
45.
|
|
Mercadotecnia internacional : texto y ejercicios / por BANCOMEXT by Banco Nacional de Comercio Exterior, S.N.C. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : BANCOMEXT, 2001Availability: Items available for loan: Call number: 658.8 B3 2001 (6).
|
|
|
46.
|
|
La nueva mercadotecnia / por Richard W. Brookes by Brookes W., Richard. Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Call number: 658.8 B76 (1).
|
|
|
47.
|
|
|
|
|
48.
|
|
Marketing internacional / por Michael R. Czinkota by Czinkota, Michael R. Edition: 7Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Language: Spanish Publisher: México : Thomson, 2004Availability: Items available for loan: Call number: 658.8 C9 2004 (3).
|
|
|
49.
|
|
|
|
|
50.
|
|
|
