Biblioteca "Dr. Ángel Martínez Garza"

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Integrated Marketing Communication in Advertising and Promotion / por Terence A Shimp

By: Shimp, Terence AMaterial type: TextTextLanguage: English Publisher: Estados Unidos de América : South-Western, CENGAGE Learning, 2007Edition: 8Description: 668 páginas : ilustraciones, cuadrosISBN: 978-0-324--66531-4Subject(s): Comunicación | Marketing | Mercado -- EstrategíasDDC classification: 658.8
Item type: Libro
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