Biblioteca "Dr. Ángel Martínez Garza"

Catálogo DICEA

Your search returned 54 results.

1. Libro
Fundamentos de sistemas de información / Chris Edwards, John Ward y Andy Bytheway.

by Edwards, Chris | Bytheway, Andy | Ward, John.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : Prentice Hall., 1998Availability: Items available for loan: Call number: 658 E3y 1995 (1).

2. Libro
Juegos para empresarios y economistas / Roy Gardner.

by Gardner, Roy.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona, España. : Antoni-Bosch., 1966Availability: Items available for loan: Call number: 658 G3 (1).
Lists:

3. Libro
Administración / Don Hellriegel y John W. Slocum

by Hellriegel, Don.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México, D. F : International Thomson Editores, 1998Availability: Items available for loan: Call number: 658 H4y (5). Checked out (1).

4. Libro
Ventajas competitivas : creación y sostenimiento de un desempeño superior / Michael E. Porter.

by Porter E., Michael.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México, D. F. : CECSA, 1987Availability: Items available for loan: Call number: 658 P6y (5).

5. Libro
Derivados financieros : Diseño de estrategías / por José Antonio Cerro

by Cerro, José Antonio.

Series: Licenciados en economíaMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México, D.F. : ITAM, 1996Availability: Items available for loan: Call number: 658.15 C47 v.2 (1).

6. Libro
La dirección estratégica en la práctica empresarial / por H. Igor Ansoff y Edward J. Mcdonell.

by Ansoff, H. Igor | Mcdonell, Edward J.

Edition: 2Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México, D.F. : Addison Wesley Longman, 1998Availability: Items available for loan: Call number: 658.151 A5y 1997 (3).

7. Libro
Fundamentos de mercadotecnia internacional / Warren J. Keegan.

by Keegan, Warren J.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México, D.F. : Prentice-Hall., 1998Availability: Items available for loan: Call number: 658.8 K4y (2).

8. Libro
Marketing estratégico / Lambin Jean Jacques.

by Lambin, Jean-Jacques.

Edition: 2Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México, D.F. : McGraw-Hill., 1991Availability: Items available for loan: Call number: 658.8 L3y 1989 (3).

9. Libro
Competitividad internacional : Versus democracia industrial / por Graciela Bensusán, Enrique de la Garza, Friedrich Fürstemberg

by Bensusán, Graciela.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Fundación Friedrich Eber ; Universidad Autónoma Metropolitana, 1995Availability: Items available for loan: Call number: 382 B45 (1).

10. Folletos
Acciones, bonos y el horizonte de inversión : un enfoque de dominancia especial / por Raúl Ibarra-Ramírez

by Ibarra-Ramírez, Raúl.

Series: Documentos de investigación 2011. 03Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Dirección general de investigación económica, 2011Availability: Items available for loan: Call number: Folleto 187 (1).

11. Libro
Evaluación y cambio educativo : análisis cualitativo del fracaso escolar / por Miguel Fernández Pérez

by Fernández Pérez, Miguel.

Edition: 5Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid, España : Morata, 1999Availability: Items available for loan: Call number: 370.15 F4 1999 (3).

12. Libro
Estrategias para la competitividad internacional / por Agustin A. Monteverde

by Monteverde, Agustín A.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Machi, 1992Availability: Items available for loan: Call number: 382 M65 (3).

13. Libro
Inversiones / por Robert W. Kolb

by Kolb, Robert W.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Limusa, 1993Availability: Items available for loan: Call number: 332.6 K6y (1).

14. Libro
Technical analysis of the futures markets / by Manuel Rico

by Rico, Manuel.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: México : GEPLACEA, 1990Availability: Items available for loan: Call number: 658.8 R5 (1).

15. Libro
Reinventando el marketing de empresa a empresa / Paul Sherlock

by Sherlock, Paul.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Díaz de Santos, 1994Availability: Items available for loan: Call number: 658.8 S4 (1).

16. Libro
Estrategia de marketing industrial / Frederick E. Webster, Jr.

by Webster, Frederick E. Jr.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Díaz de Santos, 1994Availability: Items available for loan: Call number: 658.8 W4 (1).

17. Libro
Estrategias de marketing : un enfoque orientado al consumidor / por Steven P. Schnaars

by Schnaars, Steven P.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Díaz de Santos, 1994Availability: Items available for loan: Call number: 658.8 S2 (1).

18. Libro
Introducción a la mercadotecnia internacional / por Vern Terpstra y Lloyd C. Russow

by Terpstra, Ver.

Edition: 4Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : International Thomson, 2000Availability: Items available for loan: Call number: 658.8 T4 2000 (4).

19. Libro
Competitividad internacional, su aplicación a la pequeña y mediana empresa / Banco Nacional de Comercio Exterior, S.N.C.

by Banco Nacional de Comercio Exterior, S.N.C.

Series: Documentos técnicos textos y ejerciciosEdition: 2Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : BANCOMEXT, 2001Availability: Items available for loan: Call number: 382 B37 2001 (1).

20. Libro
Mercadotecnia estratégica : estrategias para lograr una mayor rentabilidad en la empresa / Salvador Mercado H.

by Mercado H., Salvador.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Instituto Mexicano de Contadores Públicos, A. C., 2000Availability: Items available for loan: Call number: 658.8 M47 (1).

21. Libro
Administración estratégica de costos : como base para la obtención de ventajas competitivas / Felipe Duarte Olvera

by Duarte Olvera, Felipe.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Instituto Mexicano de Contadores Públicos, A.C., 2001Availability: Items available for loan: Call number: 658 D83 (1).

22. Libro
Comunicación en internet : estrategias de marketing y comunicación interactivas / por Sergio Calvo Fernández y Pedro Reinares Lara

by Calvo Fernández, Sergio.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Paraninfo, 2001Availability: Items available for loan: Call number: 658.8 C3 (1).

23. Libro
Ventajas competitivas : creación y sostenimiento de un desempeño superior / Michael E. Porter

by Porter E., Michael.

Edition: ed. rev.Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : CECSA, 2004Availability: Items available for loan: Call number: 658 P6y 2001 (5).

24. Libro
Estrategia competitiva : técnicas para el análisis de los sectores industriales y de la competencia / por Michael E. Porter

by Porter E., Michael.

Edition: ed. rev.Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : CECSA, 2004Availability: Items available for loan: Call number: 658 P66y 2000 (5).

25. Libro
El juego : una ética para el mercado / por Jesús de Garay

by Garay, Jesús de.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Díaz de Santos, S. A., 1994Availability: Items available for loan: Call number: 658.8 G3 (1).

26. Tesis
Estrategias de sobrevivencia y desarrollo de las unidades de producción campesina (un estudio de caso) / por Diego Esteban Platas Rosado

by Platas Rosado, Diego Esteban.

Material type: Text Text; Format: regular print ; Audience: General; Language: Spanish Publisher: Chapingo, Méx. : El autor, 1992Dissertation note: Tesis (M. C. Esp. en Economía del Desarrollo Rural) -- UACH. Departamento de Economía Agrícola Availability: Items available for loan: Call number: Tesis 543 (1).
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27. Tesis
Estrategias para la comercialización de limón mexicano (Citrus aurantifolia (Christm.) Swingle) para el mercado estadounidense / por Maxima López Bautista

by López Bautista, Maxima.

Material type: Text Text; Format: regular print ; Audience: General; Language: Spanish Publisher: Chapingo, Méx. : El autor, 2003Dissertation note: Tesis (LIc. en Comercio Internacional de Productos Agropecuarios) -- UACH. División de Ciencias Economico Administrativas Availability: Items available for loan: Call number: Tesis 1777 (2).

28. Tesis
Estrategias para la comercialización del café en la región Otomí-Tepehua (Disco compacto) / por Gerardo Gaspar Toriz Monroy

by Toriz Monroy, Gerardo Gaspar.

Material type: Text Text; Format: regular print ; Audience: General; Language: Spanish Publisher: México : El autor, 2003., 2003Dissertation note: Tesis (M. C. en Economía del Desarrollo Rural) -- UACH. División de Ciencias Económico-Administrativas. Availability: Items available for loan: Call number: Tesis 1724 (4).
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29. Tesis
Evaluación técnico-financiera para la producción de jitomate bajo invernadero en Tasquillo, Hgo. / por Jorge Rodríguez

by Rodríguez, Jorge.

Material type: Text Text; Format: regular print ; Audience: General; Language: Spanish Publisher: Chapingo, Méx. : El autor, 2006Dissertation note: Tesis (Lic. en Adms. de Empresas Agrop.) -- UACH. División de Ciencias Económico-Administrativas Availability: Items available for loan: Call number: Tesis 2016 (2).

30. Libro
Dirección estratégica / por Gerry Johnson; Kevan Scholes; Richard Whittington

by Johnson, Gerry.

Edition: 7Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: España : Pearson Prentice Hall, 2006Availability: Items available for loan: Call number: 658.151 J64 2005 (6).

31. Libro
Ventaja Competitiva : Creación y sostenimiento de un desempeño superior / por Michael Porter E.

by Porter E., Michael.

Edition: 6a ed.Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : Patria, 2009Availability: Items available for loan: Call number: 658 P6y 2009 (4). Checked out (1).

32. Folletos
Competitividad de los principales productos agropecuarios mexicanos en el mercado estadounidense / por CIESTAAM

by CIESTAAM.

Series: Reporte de investigación ; 51Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Chapingo,Méx. : UACH, 2000Availability: Items available for loan: Call number: Folleto 55 (2).

33. Libro
Economía y estrategias de la empresa/ por C.J. Sutton

by Sutton, C. J.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Limusa, 1983Availability: Items available for loan: Call number: 658 S8y (1).

34. Libro
Liderazgo de marca / por David A. Aaker y Erich Joachimisthaler

by Aaker,David A | Joachimsthaler, Erich.

Series: Líderes del managementMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: España : Deusto, 2006Availability: Items available for loan: Call number: 658.8 A3y (1).

35. Libro
Estrategia y ventaja competitiva / por Michael E. Porter

by Porter, Michael E.

Series: Líderes del managementMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: España, Barcelona : Deusto, 2006Availability: Items available for loan: Call number: 658 P67y (1).

36. Libro
Los diez pecados capitales del marketing : indicios y soluciones / por Philip Kotler

by Kotler, Philip.

Series: Líderes del managementMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: España : Deusto, 2006Availability: Items available for loan: Call number: 658.8 K5y (1).

37. Viajes de estudio
Trabajo de campo : Visita al distrito de desarrollo rural 03 costa en Oaxaca, y a la asociación de productores de platano del Soconusco / por Lic. Felipe Jeronimo Asencio

by Jeronimo Ascencio, Felipe.

Material type: Text Text; Format: regular print ; Audience: General; Language: Spanish Publisher: Chapingo, Méx. : El autor, 2001Availability: Items available for loan: Call number: Viaje 15 (1).

38. Libro
Estrategia competitiva : técnicas para el análisis de los sectores industriales y de la competencia / por Michael E. Porter

by Porter E., Michael.

Edition: 37Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Patria, 2009Availability: Items available for loan: Call number: 658 P 66y 2009 (1).

39. Libro
Investiments / William F. Sharpe, Gordon J. Alexander, Jeffery V. Bailey

by Sharpe, William F | Alexander, Gordon J | Bailey, Jeffery V.

Edition: 5Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: United States : Prentice Hall, 1995Availability: Items available for loan: Call number: 332.6 S4 (1).

40. Libro
Estrategia de marketing/ por O. C. Ferrell

by Ferrell, O. C | Hartline, Michael D.

Edition: 3Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : CENAGE LEERRING, 2006Availability: Items available for loan: Call number: 658.8 F4y (10).

41. Libro
Estrategia competitiva : técnicas para el análisis de los sectores industriales y de la competencia / por Michael E. Porter

by Porter E., Michael.

Edition: 14Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Publisher: México : Continental, 1991Availability: Items available for loan: Call number: 658 P66y 1991 (1).

42. Libro
Marketing / por Charles W. Lamb y Joseph F. Hair

by Lamb, Charles W | Hair, Joseph F.

Edition: 8Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : CENGAGE Learning, 2006Availability: Items available for loan: Call number: 658.8 L35y 2006 (6). Checked out (1).

43. Libro
Integrated Marketing Communication in Advertising and Promotion / por Terence A Shimp

by Shimp, Terence A.

Edition: 8Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos de América : South-Western, CENGAGE Learning, 2007Availability: Items available for loan: Call number: 658.8 S45 (5).

44. Libro
Competitive strategy : techniques for analyzing industries and competitors / by Michael E. Porter

by Porter, Michael E.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York (State) : The free press, 1980Availability: Items available for loan: Call number: 658 P66 1980 (1).

45. Libro
Ventaja competitiva : creación y sostenimiento de un desempeño superior/ por Michael E. Porter

by Porter, Michael E.

Edition: 19Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : CECSA, 2000Availability: Items available for loan: Call number: 658 P6y 2000 (1).

46. Tesis
Estrategias competitivas de la cooperativa Texcoflor en el Municipio de Texcoco, Estado de México [Disco compacto] / por Diana Vargas Meza /

by Vargas Meza, Diana.

Material type: Text Text; Format: regular print ; Audience: General; Language: Spanish Publisher: Chapingo, Méx. : El autor, 2017Dissertation note: Tesis (Ing. en Economía Agrícola) -- UACH. División de Ciencias Económico Administrativas Online access: Texto completo Availability: Items available for loan: Call number: Tesis 2923 (3).
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47. Libro
Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben/ por Zaltman, Gerald

by Zaltman, Gerald.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: España : URANO, 2003Availability: Items available for loan: Call number: 658.8 Z3y (1).

48. Libro
The Prize : the epic quest for oil money and power/ por Daniel Yergin

by Yergin, Daniel.

Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Gran Britain : Pocket, 1991Availability: Items available for loan: Call number: 338.2728 Y4 (1).

49. Libro
Dirección estratégica/ por Santiago Garrido Buj

by Garrido Buj, Santiago.

Edition: 2Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid, España : McGraw-Hill, 2006Availability: Items available for loan: Call number: 658.151 G35 (1).

50. Libro
La guerra del marketing/ por Al Ries

by Ries, Al.

Edition: 20Material type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Mc Graw Hill, 2006Availability: Items available for loan: Call number: 658.8 R58y (1).

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